The place where the story of the famous (typically) red cars started? Walking on the routes of the Ferrari company was one of the key topics of my trip to Italy and the Emilia-Romagna region in June 2021. Actually, the first museum I visited there was the Enzo Ferrari House Museum in Modena. It is one of two major museums the car franchise is driving. This one is at the location of the original Enzo Ferrari workshop. The Italian name is Museo Enzo Ferrari. There is, of course, also the better-known museum at the current production site in Maranello.
Enzo Ferrari House – Location & Admission
The museum is located in central Modena, in short walking distance to the main train station. Getting there by car is a bit of tricky as there are a lot of one-way roads. My GPS gave me misleading information several times – the signs are also not that ideal. There are also multiple bus connections around. Most major Modena attractions are in walking distance. Fun fact is that the museum is just a few roads away from the nowadays headquarters of Maserati.
The museum is opening its gates daily from 10:00 to 18:00 hrs from October to March and 9:30 to 19:00 in summer. In August 2021, they even had a special opening time of 9:00 to 19:30 hrs. The adult admission for the Modena museum is 17 Euro. Most visitors will of course aim to visit both Ferrari museums – the combined ticket is 24 Euro. You have to visit both places within 48 hours (which is no problem, as they are less than half an hour apart from each other by car). There is also a 48 Euro bus tour, which includes both museum, the Luciano Pavarotti House and a shuttle bus between the sights.
Enzo Ferrari House – The Visit
I have been at the museum rather early and could thus watch how they drive the race cars out of the car transport truck to the front of the building. This is especially interesting from the acoustic side – later I decided to go on a Ferrari Test Drive with Pushstart in Maranello.
The visit is split into two parts. First of all, you visit the very modern large hall. On the walls of this part of the exhibition, you find a lot of information about the history of Ferrari, but also related companies like Maserati or Lamborghini. Characteristic cars are very nicely presented in here. Of course, touching or sitting in the cars is not allowed. I would have loved that the cars at least have some lowered windows, so that you can look inside (and take pictures) more easily. All information (apart from exhibits like historic documents) are in English and Italian, so that you find yourself around easily.
The Grand Turismo topic and the worldwide popularity of the Ferrari branch were the key topics in focus while I visited the exhibition. There seem to be some rotations in the cars in display, though.
… and then, it is getting dark…
Periodically, the whole exhibition space is getting dark and (majorly) one wall of the space is used to project a some ten minute film about Enzo Ferrari and the Ferrari feeling in general. I did not like that they present the franchise as an all-positive company. For example, serious racing crashes did not play a role – and the museum does not topic at all Ferrari’s role in World War II. I feel that this is nowadays not really acceptable any more.
In a space at the bottom of the large exhibition hall, there is a display of numerous Ferrari engines, including racing car ones. I felt that this section was really interesting, as it makes you feel the engineering behind the red Italian racers (and sports cars in general).
You leave the modern exhibition space and enter the rooms of Enzo Ferrari’s workshop (I could not find out if it is the renovated original or a replica building). One key topic of this part of the visit is the collaboration between Gianni Agnelli and the Ferrari company. There are some more cars in display, including one of Ferrari’s most iconic ones, the F40. One of Michael Schumacher’s racing cars has been in display as well.
There are some more rooms in this place. The most interesting one is likely Enzo Ferrari’s office (which later confused me, as there is another “original office” in Maranello).
Enzo Ferrari House – Services
The staff was overall very friendly. Some things like walking routes to the toilets and the shop were confusing. Of course, the Enzo Ferrari House Museum offers you the opportunity to stock up with Ferrari souvenirs – just be ready to have sufficient credit on your credit card. As I saw in Ferrari World Abu Dhabi already – these products are not a bargain at all. For a lower budget, you can take a picture sitting in a Ferrari convertible. Last, but not least, there is a small cafe / snack bar in the reception area, which felt to be very popular. You may also take a simulator drive, which is accompanied by a driving instructor.
Enzo Ferrari House – The View
If you are a Ferrari lover, this place will be a must-visit place to you anyway. The Enzo Ferrari House gives a lot of interesting information and you got quite a bunch of cars and engines in display. That’s very likely exactly what the average Enzo Ferrari House visitor is aiming for. The Ferrari museums live from the spirit and the special aura of the brand. If you want to visit posh cars, places like the amazing Louwman Museum in the Netherlands do a much better job. Museo Enzo Ferrari is definitely not bad at all, but I feel Ferrari could do even better.